For me, the best part about living in Daejeon is that I get to taste freshly baked bread from Sung Sim Dang (성심당) whenever I want. The historic bakery is now more than just a bread shop. It is an iconic landmark of the city and one of the hottest tourist attractions.
Nowadays, the bakery offers countless creations but there are two original signature breads that have given Sung Sim Dang its fame: Twigim Soboro (튀김소보로: fried soboro) and Pantarong Buchu-bbang (판타롱 부추빵: pantarong chives bread).
Fried Soboro is considered the number one signature bread of Sung Sim Dang and a reason that so many tourists from every part of peninsula are drawn to the city of Daejeon. The bread was created in 1980 when the owner attempted to experiment with ordinary soboro bread (Korean streusel bread) by deep-frying it and adding a filling of sweet red bean paste.
The bread is both sweet and savory at the same time making it a great snack as well as a dessert. This is indeed my favorite treat from Sung Sim Dang and I am not alone. People from all over Korea are placing orders to have the boxes of Fried Soboro delivered via KTX trains everyday.
Pantarong Chives Bread is another celebrity of Sung Sim Dang. Created in 1986, the soft bread is filled with chives filling that is almost like the inside of minced meat & chives dumpling. The flavor of the cooked chives goes well with the savory bread.
The word “pantarong” is derived from “pantalon” which refers to the type of trousers that was in trend among young women during the 80s. The story of Pantarong Chives Bread is supposedly about the women from the 80s who used to enjoy the classic chives bread have now become mothers and recommending the same bread to their daughters.